Greg is a creative, ambitious entrepreneur who drives his team to deliver to the best of their potential. After a successful career in the restaurant industry, Greg and business partner, formed Lawson Beaumont, the UK’s largest Christmas and New Year’s Eve party operator in 1992. The ‘vehicle’ The Christmas Company was born from his experience as a restaurateur and combined all the elements of a party under one roof, most importantly it was scalable and provided a rollout concept for the event catering market. In 1998 Greg founded Smart Group, now a dynamic collection of hospitality, catering, venue and event management businesses. Moving Venue, Smart Live, Smart Hospitality, Consisting of Smart Parties, and Evolution London, Smart Group are a formidable force in the events industry. The Group hosts, caters and manages over 600 events per year ranging from international sporting events such as The Royal Ascot Village, the Grand Prix at Silverstone and Henley Festival, to events across iconic venues including the likes of Natural History Museum, Kensington Palace and National Gallery.